A desk that scores domain names
NamePump answers two questions about a name. Is it available? And is it actually good?
Most domain tools stop at the first question. They tell you a name is free or taken, and then they hand you a checkout. NamePump goes one further: it scores the name itself — how it spells, how it reads aloud, and whether it is built to last in a market that moves fast.
What the desk does
When you bring a candidate name to the desk, you get:
- An appraisal — availability and a score in a single pass.
- Name generation — new candidates built from spelling rules rather than guesses.
- Bulk analysis — a long list of names checked at once.
- A cold read — how the name lands on someone who has never seen it before.
Who it is for
The desk is built for anyone who has to put a real name on something: a founder naming a product, a team choosing a launch name, or someone researching a portfolio of candidates. You do not need to know anything about naming to start. You bring a name or a brief; the desk brings the judgement.
Where the method lives
The score is not a vibe. It comes from a written method — the gates, registers, and spelling rules that run behind every result. You can read the whole method on thedoctrine page.
Ready to run a name through it?Appraise a name, orread the guides.
Cold-read probe
Three unrelated model families, zero context: a company is called X — what do they sell? The spread is the answer, so every run is shown and the mean never is.
27 gates, published
The phone test, the invoice test, the first-read law, the anti-slop check — in full, with the reasoning. The product and the doctrine are the same file.
The construction engine
Names built from real word parts, then scored for how naturally they read — generation, not guessing.